Tag Archives: branding

The Future of Branding

The authoritatitve, condescending brand is dead. Learn some of the ways brands are changing along with their customers and our culture to stay relevant. Continue reading

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Learn 5 Ways Branding Will Grow Your Business

1. Using an identifiable color palette can increase brand recognition by 80% The psychology of branding follows the idea that customers recognize color, shape and then read words in that order. That means the right colors are key to success … Continue reading
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Your Brand 101. It’s Alive!!

Two of the most common misconceptions I have to overcome with my clients is that: a.) Your brand is a logo or business card or b.) Once you’ve ‘got one’, you’re done. Defining a Brand First, it’s important that we … Continue reading

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