Somnium, Latin for “the dream”, is based in Tennessee and provides technology development for businesses. Conceptually, Somnium is in a similar line of work as CEED Creative, making concepts a reality. The concept for the logo is derived from the meaning of the word. The brain in the human silhouette is a cloud accompanied by stars and it begs the clientele to get their heads in the cloud. We came up with the tagline, “Dream Big” to accentuate this concept and created a variation of the mark that includes it.
The use of negative space is important in the Somnium brand design to ‘activate’ the often used cloud cutaways in the designs.
We provided: Company logo, tagline, color palette, stationery, email template, social media graphics and a website design for this client.