Here’s a sneak peek at a new identity currently underway at CEED Creative. Somnium Labs, LLC is a web & application development company in Tennessee. Their mission is to build amazing, innovative applications and websites for dreamers. We developed the tagline, “Dream Big.” to better convey the company’s ideal customer. Developing game-changing applications is something Somnium Labs wants to be known for.
The logo plays on the concept behind the company’s mission by exchanging the brain for clouds to convey a sense of wonder and creativity. Somnium, (Latin for “The Dream”) invites it’s clients to Dream Big and find success through amazing development solutions.
We chose a color palette of a simple purple and orange because of the skyline at dusk / dawn. The connotation is wrapped in the theme of dreaming and sets a calm tone while the orange displays a streak of lively vigor in the pursuit of a dream.