I recently had the privilege of teaming up with some of the smartest guys I know to organize the 2nd event under the newly formalized brand name, “Hack Nashville”. The event which kicks off today, will be called “Hacktoberfest”. It will boast over 100 registered technology professionals set to attend at Emma Email Marketing’s new offices on 7 Lea Ave in Nashville.
The initiative was founded by developers and by their own admittance is ‘for developers’ as well. The concept is simple, a 48 hour hacking event where developers, designers and other essential tech professionals team up to build software in a high paced, collaborative environment. Sunday is reserved for a final sprint and presentation that is followed by an award ceremony where a winner is selected by a vote amongst peers.
My role in the planning of this 2nd event was primarily to oversee and implement a strategy for the branding efforts. The deliverables included an event logo, website, merchandise and social media graphics as well as to shape the core identity for the organization itself.