Category Archives: Articles



Contractors vs Employees: What You Need To Know About the Contractor Economy

Learn how the workforce is shifting away from the high-risk, high-cost internal employees and instead embracing highly-skilled contractors to fill their talent gaps. Continue reading

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The Future of Branding

The authoritatitve, condescending brand is dead. Learn some of the ways brands are changing along with their customers and our culture to stay relevant. Continue reading






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Learn 5 Ways Branding Will Grow Your Business

1. Using an identifiable color palette can increase brand recognition by 80% The psychology of branding follows the idea that customers recognize color, shape and then read words in that order. That means the right colors are key to success … Continue reading
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iStop with the iNames in your Brand, iPlease

As a brand consultant and designer, it’s my job to identify and break down trends in branding. Trends in branding have their place but at the core of what corporate identity and branding accomplish, an air of uniqueness is key. … Continue reading

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Small Business Owners, Still Think Design is About Shiny Objects? Think Again.

At the core of my philosophy when I started CEED Creative was a burning passion for Design. This passion stems far beyond the beauty and innovation of the award-winning designs I’ve created for my clients, but lies within the problem-solving … Continue reading

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User Experience in the Bathroom. Wait, What?

One of the reasons I started CEED Creative is to solve problems. I use Design as a discipline to solve real-world problems large and small. Design is not just about logos, business cards or billboards. It’s a problem solving tool. … Continue reading

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Design is a Game Changer. The Oregon Ducks: Case Study

Design Case Study: University of Oregon Ducks Football Uniforms The Oregon Ducks, #2 ranked college football team and participant in the 2010 BCS bowl is well-known for the unique uniforms. Called outlandish by some and innovative by others, they are … Continue reading

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Your Brand 101. It’s Alive!!

Two of the most common misconceptions I have to overcome with my clients is that: a.) Your brand is a logo or business card or b.) Once you’ve ‘got one’, you’re done. Defining a Brand First, it’s important that we … Continue reading

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